Marketing cannot be avoided either in small or large business
Yet it can be done. It can be done simply, easily and affordably without having a large budget.. it can actually be done for free in many cases.
Fact is, you need to use smart, effective and cost conscious ways of marketing your small business. By having repeat exposure to the right client , there will be positive impact on your business. The adage that it takes 7 exposures to your product or service for a prospect to recognize you is true……and proven. By spending marketing dollars on glossy ads, radio blitz or other high profile, you are getting a very poor return on your marketing dollar, as not many small businesses can afford all that glitz x 7 !
To use your small business marketing budget wisely, you should pursue the low cost exposure that you need to get noticed. Try this on for size: Blogging is free and increases exposure and search engine activity/ Participation in joint ventures allows you to split the costs with a similar vendor. Or, follow the successful business plan of another business. Consider contacting the local newspaper and introduce your business there by getting free press, which should maximize referrals. These are simple and free or inexpensive ways to maximize your small business marketing budget , while at the same time providing you with positive results.
