Bringing an Old Company into the Black with a Good Brand
When my dad passed away, my mother was unsure about what she should do to keep his antique business alive. She likes antiques as much as he did, and I think she could do well with his little company. Since Mom seems determined to hang on to Dad’s work, I suggested we bring in Indianapolis branding company to rework some of the advertising that never seemed too important to my father. That’s the difference between my parents. If Mom is going to do this, she will want it to prosper. She called them up and made an appointment as soon as I suggested it. Then she decided to bake some cookies for us all. That’s my mom.
